Horological Atlas

Privacy

Last updated 24 September 2026

Horological Atlas is a free reference for watches, operated by SSGM LLC. You can read every page without an account. We run no advertising and set no tracking cookies; we count page views with a cookie-free analytics service that does not identify you. This page explains the little we do collect and what you can do about it.

Who is responsible

SSGM LLC operates this site and is responsible for your personal information. Write to info@ssgm-llc.com with any question or request.

What we collect

Cookies

We set two kinds of cookie, both needed for the site to work:

We use no advertising, tracking or analytics cookies. Our page-view statistics work without cookies.

How we use it

To run your account and the features you use, to send the emails you asked for (sign-up confirmation, password resets and, if you subscribed, the newsletter), and to keep the site secure and free of abuse. Page-view statistics tell us, in aggregate, which pages are useful and how readers find us. We do not sell your personal information, share it for advertising, or use it to profile you.

Who else handles it

We use a small number of service providers, each only for the job described:

We will also disclose information where the law requires it.

How long we keep it

Account information is kept for as long as your account exists. When you ask us to delete your account, we delete your profile and the content attached to it. If you unsubscribe from the newsletter we keep your address marked as unsubscribed, so that we never email you again by mistake. Hosting logs are kept only as long as our provider keeps them for operations and security.

Your rights

You can ask us to show you the information we hold about you, correct it, give you a copy, delete it, or stop using it. Depending on where you live, laws such as the GDPR (in the EU and UK) and the CCPA (in California) give you these rights formally; we honour the same requests from everyone. Email info@ssgm-llc.com from the address on your account, and we will respond within one month. You can also complain to your local data-protection authority.

Where your data is processed

SSGM LLCis based in the United States, and your information is processed there and wherever our service providers operate. We rely on the providers’ standard safeguards for international transfers.

Children

Horological Atlas is not directed at children, and accounts are not intended for anyone under 16. If you believe a child has given us personal information, write to us and we will delete it.

Changes

If we change what we collect or how we use it, we will update this page and its date, and tell account holders by email before a significant change takes effect.